Walking Among White Feathers and Furry Horns; The LG Blog Launch Experience Friday, May 22, 2009
It was on a warm Friday night that a horde of bloggers converged on Metropol Bar, Menara Hap Seng, to witness the inaugural launch of LG Malaysia's lifestyle blog. Of course, being a blogger's event, no one arrives without a dash of style.
Or, in this case, wings.
The theme for the night was Angels and Demons, and the bloggers were encouraged to dress to their nines in either the white rainment of the heavens, or red, the colour of evil do-ers and certain English football clubs.
One quick glance would indicate that more people preferred to be naughty, rather than nice.
As always, the reception area is a hotzone for the guests of the night to mingle and take tonnes of photos, before the event proper begins. When I arrived, both familiar and new faces were alight with joy at the opportunity to meet friends, and press the camera shutter button until their fingers were sore.
The Master of the Camwhore, Nicholas, goes into action. The registration table with 2 pretty ladies - a must for every blogger event. Beauty and the Beast - Serena C. and Freddy Krueger.
After the preliminary round of glamour, the bloggers were herded into the darkened (and air-conditioned, thank God) area, where the festivities for the night kicked off. The blokes over at LG cut pretty quickly to the chase, and began with the customary welcome speech. This was followed by the keynote address, delivered by LG's head honcho, Mr. T.Y. Ko. The launch of the blog was a significant step to bridging the gap between the electronics giant, and its large community of consumers.
Mr. T.Y. Ko, Serena C., Will Quah, and LG Angel, posing for the cameras.
The cameras, and armies of them, at that.
After the formalities, it was the bloggers' turn to take centrestage. So, what can one expect at a blogger's event organized by LG?
 | Action!
The competitions began with the best angel/devil dancer shakedown, which sent everyone into gyrate mode. Here, you can see the Disney refugee work the floor, much to the amazement of the crowd. | The best dancers were sent up on the podium, where they had a short span of time to impress Serena C. and Will.
Here's Thomas and Kim...
...being judged by Serena and Will.
| Mystery!
For those who were there that night, you may have noticed a masked character walking around, in the guise of Freddy Krueger.
Did you ever wonder who it actually was? Click on the picture to find out!
| Redmummy meets the Nightmare on Elm Street.
Beauty!
The night progressed with another competition, this time round, the hunt was for the best dressed angel/devil, as well as the most 'confused' angel/devil. The catch of the night, the LG HD TV went to Kim Ong! and Redmummy!, who were both resplendent in their respective outfits. Kudos!
Jean and Kim Ong!
| | As for the most confused angel and devil, the prize went to Jovi, and Jolyn Goh.
Jolyn, bedecked in an angel costumes, glows radiantly - thanks to the yellow lights scattered about.
 | "Life's Good... when you look like Darth Maul.."
Heng Jovi. | The eye candy at the event was bountiful, and I'm very sure the male audience didn't have much to complain about, what with the beauties decked in wings (and horns) walking around every corner.
The cause of many nosebleeds.
The cause of many nosebleeds X 5.
Cindy the knockout! (complete with fork)  | Humour!
There was no shortage of laughter, as the bloggers worked the room.
Jenkin Yat removes his teeth before eating. | 
Nicholas, the Camwhore Master, is back.
The art of floating beer bottles is a highly kept secret, and is only practised by the skilled workers at Metropol Bar. Look at the concentration in the fellow's eyes, and you'll know that it is a feat which looks simple, but requires much concentration and discipline.
Romance!
With the low lighting, and music, there was bound to be a certain amount of love in the air, as can be seen by the close fellowship these people shared.
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Tianchadhands a flower to Jolyn, expressing his sincerest wish for friendship (and maybe more?)
"Me" Photos!
There will be an inordinate amount of photos of my own self (with the other bloggers), and if looking at repeated pictures of my visage doesn't really strike your fancy, click HERE! to skip to the end of the post.
Jolyn and I! ( It pays to come down all the way from Penang, doesn't it? =) Simon, the misplaced Disney fan. Lady Jane and I! (a very enthusiastic balloon-popper) Li Ren and I! (also straight here from work) Joshua and I! (apparently, up to no good) Serena C. and I! Hitomi and I! (look who's behind us! =) Jamie and I! (helium addict, we are) Cindy and I! (still with the fork) Zoe, Hannah, and I! (yes, those are giraffe ears)
With that, the night came to an end, and the bloggers congregated outside to snap a group photo.
Nuffnangers!
Congratulations to LG for the successful launch of their lifestyle blog! For those of you who haven't seen it, head on to the LG Blog, to find out more!
Life's Good, indeed. =)
Posted at 09:49 pm by IsaacCheah
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